SEO link building isn’t just about getting any links—it’s about getting the right links. If you run an eCommerce store, you know how crucial search engine rankings are. More organic traffic = more potential customers. But how do you boost those rankings with quality links?
Let’s dive into advanced link-building tactics specifically tailored for eCommerce businesses.
1.Get Featured in Gift Guides
People love gift guides, and so does Google. These curated lists rank high and get tons of traffic. If your product fits a niche (think “Best Eco-Friendly Gifts” or “Top 10 Gadgets for Tech Lovers”), reach out to bloggers and websites that create these guides.
How to Find Gift Guide Opportunities:
- Google search:
"best [your product] gifts" + "write for us" - Use HARO (Help a Reporter Out) to respond to journalists looking for product recommendations.
- Pitch your product with a compelling reason why it’s a great fit for their audience.
Leverage Influencer Product Reviews
Influencers have authority, and their backlinks can give your eCommerce site a serious SEO boost. Reach out to micro-influencers in your niche and offer them free products in exchange for a review with a backlink to your site.
Pro Tip: Choose influencers who blog—social media mentions are great, but a link from a high-quality blog post is even better.
Steal Competitor Backlinks (Ethically)
Want to know where your competitors are getting their backlinks? Use tools like Ahrefs, SEMrush, or Moz to analyze their backlink profiles. Look for:
- Broken links that you can replace with your content.
- Resource pages listing similar products (ask to be included).
- Blogs that have reviewed their products—pitch them yours!
Build Links Through Manufacturer or Supplier Pages
If you’re selling products from a well-known brand, check if they have a “Where to Buy” page. Many manufacturers list their retailers with a backlink.
How to Get These Links:
- Look at the brand’s website for a retail partners section.
- If you’re not listed, send a friendly email asking to be included.
- Create Link-Worthy Content (Beyond Blog Posts)
Blog posts are great, but think outside the box. Some of the best eCommerce link magnets include:
- Ultimate Buying Guides (e.g., “How to Choose the Best Running Shoes for Your Needs”)
- Interactive Quizzes (e.g., “Which Skincare Routine Is Best for You?”)
- Original Data & Studies (e.g., “80% of Shoppers Prefer X Over Y—Here’s Why”)
- Infographics (highly shareable and often cited by other blogs)
Partner with Niche Bloggers
Find bloggers in your industry and collaborate on content. Offer guest posts, co-create research studies, or simply ask them to review your products.
Example: If you sell fitness gear, partner with fitness bloggers to create a “Home Gym Essentials” guide linking back to your store.
Get Listed on High-Authority Directories
Not all directories are spammy. Some high-quality directories can drive real traffic and pass SEO value.
Where to Get Listed:
- Niche-specific directories (e.g., fashion marketplaces, organic food directories)
- Local business directories (Google My Business, Yelp, Chamber of Commerce sites)
- Industry associations (e.g., if you sell handmade goods, Etsy-like platforms or craft directories)
- Reclaim Unlinked Brand Mentions
If people are already talking about your brand but not linking to you, it’s an easy win. Use tools like Google Alerts or Ahrefs Content Explorer to find unlinked brand mentions. Then, reach out and ask for a link.
Use PR Strategies to Earn High-Authority Links
Good PR = great backlinks. Get your products or business featured on news sites, lifestyle blogs, and major publications.
Quick PR Tactics:
- Respond to journalist requests on HARO and Qwoted.
- Launch a unique campaign or product that gets media attention.
- Partner with charities or host community events (great for local PR and links!).
- Optimize Internal Linking
Internal links help distribute link equity across your site. Make sure you:
- Link from high-traffic blog posts to product pages.
- Use descriptive anchor text (not just “click here”).
- Cross-link related products to boost rankings.
Final Thoughts
Link building for eCommerce isn’t just about volume—it’s about relevance and quality. Focus on earning links that drive real traffic, build authority, and help customers find your products.
Have you tried any of these tactics? Let me know what worked best for you!